Our brand is our voice. It should remind us of our purpose and inspire us to live it out. This guide will make it easy to communicate our brand clearly and consistently, no matter where it appears. Please contact us for clarification or assistance at [email protected].
Mission & Core Values
We strive to enrich the lives of our
customers, employees and shareholders
with our service and our integrity.
Because every journey matters.
Reliable.
Our relationships are based on integrity and trust.
Responsive.
We make decisions as quickly as possible and communicate along the way.
Relatable.
Our colleagues and customers are treated like friends.
Primary Logomarks
Crossroads are where people come together, seek advice and make decisions about their future. The crossroad in our logo symbolizes our recognition that we’re here to help customers navigate their financial journeys. Maintaining adequate open space around the logo contributes greatly to its recognition, legibility and legal protection. This area is referred to as “clear space.” It is to remain free of trim or surface edges, typography, folds or any distracting graphic elements.
A horizontal logo is sometimes preferred due to aesthetic reasons or to fit a specific space. Our logos should be displayed in blue or white when possible, but black versions are provided for simple usages. The icon may be used alone when “Cross Bank” is present or implied elsewhere.
Secondary Logomarks
All files in this document are available in EPS (Vector) and PNG (Raster) formats, including the secondary logomarks seen above. These should be used less frequently than our primary logomarks, but can be especially useful on apparel and promotional items. For assistance or access to these secondary logomarks, contact us at [email protected].
Tagline
The script below is available as an art file (vector for print, raster for screen). It is also acceptable to use one of our other brand fonts (see below).
Color
Color plays a vital role in enhancing a brand’s recognition and consistent use over time. For printed materials and on-screen usage, the logomark may be produced in CMYK, RGB or HEX equivalents of the approved Pantone® colors.
HEX/HTML
#005EB8
Pantone 300
HEX/HTML
#F3EFEA
Pantone 468 (@30%)
HEX/HTML
#BDB16
Pantone 7529
Typography
Color plays a vital role in enhancing a brand’s recognition and consistent use over time. For printed materials and on-screen usage, the logomark may be produced in CMYK, RGB or HEX equivalents of the approved Pantone® colors.
Logotype and marketing headlines Licensed from Adobe CC
Body text & subheads Free from Google fonts
Featured text and callouts Licensed from Adobe CC
Imagery
Images used in marketing should be selected for their authenticity and clarity. Subjects should reflect the values and diversity of our communities. Look out for “false” expressions or actions, or scenes that appear stylized instead of real. For questions about how (and if) to use photography, please contact us at [email protected].
Questions?
We’re here to help, email us at [email protected]